Microsoft Takes the Stage at Health 2.0

ImageThe healthcare industry is rapidly evolving; at the same time the cost of many smartphones and tablets is poised to dramatically decrease. Case in point: the purchase of Nokia by Microsoft with a plan to develop very powerful and inexpensive devices. In the next 12 to 18 months, we’re going to see a huge increase in tablet and smartphone utilization because of price reductions.

The changes in the mobile technology market are going to span industries, including healthcare. The industry is increasingly mobile, and getting the data to physicians anytime, anywhere is critical. The commoditization of the smartphone and tablet market means that hospitals and health systems have lower cost options to provide hospitalists – who account for a large portion of the physician staff and hospital admissions – with the devices they need to provide care across the continuum. In addition, the “bring your own device” trend is here to stay, especially as the cost of tablets and smartphones declines.

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Partnering for the Future of Healthcare

health-careFor hospitals and health systems to achieve the value of their EMR investments, they must be able to deliver information to the point of care and ultimately the point of making a difference with patients – whether the clinician is at the bedside, down the hall, in the office or at home. Industry paradigms like health system consolidation and the physicians shortage mean that clinicians will be increasingly mobile, relying on personal devices for the information they need to provide quality care.

What we know today is getting information into the hands of clinicians in the right place at the right time isn’t going to be easy. That’s why in July, Microsoft was pleased to announce that AirStrip will be the first mHealth company to be part of the Microsoft Apps For Surface program. Innovative leadership like AirStrip’s is essential to overcoming the challenges of mobile healthcare such as like compliance, regulations and interoperability.

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